Act as a market research expert. For my defined audience, create a detailed profile: top 10 problems, exact language they use, current solutions, what's failing, and their emotional state. Keep it specific to this stage, there should be no generic founder insights.
Before any copy: builds the top 10 problems, real language, failing solutions and emotional state for one audience.
Using the audience analysis, build a 3-part language library for my ICP: 1. Pain vocabulary: how they describe problems. 2. Aspirational language: how they define success. 3. Self-framing: how they describe their expertise. Keep phrases raw, specific, and true to how they actually speak.
Run straight after the audience profile to capture pain, aspiration and self-framing vocabulary you can reuse everywhere.
Help me develop three to five content pillars. Each pillar must be anchored to a specific belief or observation rather than a broad topic area. Each pillar must be distinct enough that a post from one could not plausibly sit within another. Each pillar must connect to the business outcomes my audience cares about.
When your posting is scattered: forces three to five distinct pillars anchored to a belief, not a topic.
Write a 70-90 word, first-person positioning statement: who you help (specific situation), the outcome you deliver (with metric/timeframe), how you do it (method), and why you (proof). Make it clear, specific, and instantly recognisable to your ideal client.
For a bio, headline or about section: a 70 to 90 word first-person statement with outcome, method and proof.
Define your offer, audience, and competitors. Then map key differentiators: 1. Your unique method. 2. Specific results achieved in numbers. 3. The niche you serve. For each, write 2-3 clear, specific sentences, no vague claims.
When you sound like your competitors: maps method, numbers and niche into specific sentences.
Write 10 sales page headlines: each under 15 words, leading with a clear outcome, timeframe, or audience. Avoid vague adjectives and questions. Then pick the top 3 and briefly explain why they'll perform best.
Opening a sales page: ten outcome-led headlines under 15 words, then a ranked top three.
Write a value proposition built on three key outcomes. For each: state a specific result (with metric/timeframe), explain its impact in 2-3 sentences, and include one concrete example or recognisable scenario.
Turns three outcomes into a value proposition with metrics, impact and a concrete example.
Write a problem section (under 200 words) describing your audience's current situation and frustrations in their own words. Make it specific and relatable so they feel deeply understood, not lectured.
The empathy block on a sales page, under 200 words in the audience's own words.
Write a "this is for you if" section with five specific, sentence-length statements describing your ideal client's situation, beliefs, and past attempts. Make each feel precise enough that the right reader instantly recognises themselves.
Qualifies the right buyer with five recognisable, sentence-length statements.
Write a "this is not for you if" section with four specific, sentence-length statements explaining who won't benefit and why. Focus on mindsets or situations, and keep the tone direct but respectful
Disqualifies the wrong buyer with four direct but respectful statements.
Write five LinkedIn hooks (two lines each): line one stops attention, line two gives a reason to read. Vary angles: credibility, observation, result, mistake, and direct claim. No questions, exclamation marks, or em dashes.
Five two-line hooks across five different angles, with questions and exclamation marks banned.
Write a 200-280 word, first-person LinkedIn post: open with a hook from your experience, then teach a step-by-step process in short paragraphs (each with an action + why it works), and close with one sentence on the result for the reader.
A 200 to 280 word teaching post, hook then step-by-step process, each step with a why.
Write a 220-300 word, first-person LinkedIn post: tell a specific story in the first two paragraphs, then share lessons as short, flowing paragraphs (not numbered), each tied to the story, and close with one sentence linking it to the reader.
A 220 to 300 word story post where lessons flow as paragraphs, not a numbered list.
Write a 200-260 word LinkedIn post: open with a clear contrarian stance, support it with evidence, acknowledge the conventional view, and close by restating what works instead. No questions or exclamation marks.
A 200 to 260 word post that takes a stance, backs it with evidence and names the conventional view.
Write a 200-270 word, first-person LinkedIn post: open with a specific result, explain the before, what changed, and what drove it (including one surprise), and close with a practical takeaway. Keep it educational, not promotional.
A 200 to 270 word before-and-after post built on one specific result plus one surprise.
Write a 230-300 word LinkedIn post introducing your framework: open with the problem, explain each step clearly so it's usable on its own, and close with what becomes possible after applying it.
A 230 to 300 word post that introduces your framework so each step is usable on its own.
Write three ad variants for your lead magnet: each includes a scroll-stopping hook, 2-3 sentences explaining the value, and a clear CTA. Keep body copy under 100 words, specific to your audience and problem, with no questions or exclamation marks.
Three ad variants under 100 words each for a lead magnet, hook, value, clear CTA.
Write three cold-audience ad variants: open with a situation or result-driven hook, establish credibility with a specific proof point, and close with a clear CTA. Tailor each to your audience and offer outcome. Keep under 120 words each. Write for Facebook and Instagram feed placement.
Three cold ad variants under 120 words for Facebook and Instagram feed, each with a proof point.
Write two retargeting ads (under 100 words each) for warm prospects: address a key hesitation directly, include one specific proof point, and close with a clear CTA back to the sales page or a call.
Two warm-audience ads under 100 words that answer a hesitation and push back to the sales page.
Write a 30-second YouTube pre-roll script: hook (5s), problem (8s), solution (10s), CTA (7s). Keep it conversational, with a clear instruction, and include brief visual notes for each section.
A 30-second pre-roll timed to the beat, 5s hook, 8s problem, 10s solution, 7s CTA, with visual notes.
Write 10 ad hooks (1-2 sentences each) using varied angles: results, observations, problems, and audience-specific statements. Then select the top 3 and briefly explain why they're most likely to perform.
Ten ad hooks across four angles, then a ranked top three with reasoning.
Write three ad variants (under 110 words each) promoting your free live training: open with the problem or outcome, describe the training in two sentences, and close with a clear CTA including date and time.
Three ad variants under 110 words promoting a free live training, with date and time in the CTA.
Generate 10 lead magnet ideas: include a title, format, and one sentence on why your audience would use it immediately. Focus on quick, tangible results over broad or inspirational content.
Ten lead magnet concepts judged on immediate, tangible use rather than inspiration.
Write 10 lead magnet titles using varied formats (numbers, outcomes, problems, with/without format labels). Keep them specific and clear. Then choose the top 3 and explain why they're strongest.
Ten titles across varied formats, then the top three with reasoning.
Create a detailed outline for your resource: include an intro, structured sections with clear headings and key points, and a closing that directs the reader to a next step. Make it specific enough to write from directly.
A section-by-section outline detailed enough to write from directly.
Write a lead magnet introduction (under 200 words): speak directly to the reader's situation, establish your credibility, and clearly explain what they'll get and how to use it.
An introduction under 200 words that establishes credibility and explains how to use the resource.
Write a lead magnet section (under 300 words): cover one key point, include a concrete example, and ensure the reader can take one clear, specific action immediately.
A single section under 300 words, one point, one example, one immediate action.
Write a lead magnet closing (under 200 words): acknowledge progress, show what's now possible, and introduce your paid offer as a natural next step, not a hard pitch.
A closing under 200 words that introduces the paid offer as a next step, not a pitch.
Write a first welcome email (under 220 words): include the download link, one line on how to use it, and a brief credibility-based intro. Keep it personal, not generic, and avoid "Welcome" or "Congratulations." Include three subject lines.
Delivery email under 220 words with the download link, avoiding Welcome and Congratulations.
Write a second welcome email (under 250 words): share a specific result as a short story, highlight one actionable lesson, and tease the next email. No selling. Include three subject lines.
Story email under 250 words, one result, one lesson, no selling, teases the next send.
Write a third welcome email (220-280 words): share one genuinely useful insight with no selling, build trust through value, and close with a line that shows you understand the reader. Include three subject lines.
Trust email of 220 to 280 words, pure value, no selling.
Write a fourth welcome email (under 260 words): introduce your paid offer as a natural next step, include 1-2 lines of proof, keep the tone soft, and add a clear CTA. Include three subject lines.
Soft pitch under 260 words that introduces the paid offer with proof and a clear CTA.
Write a 240-300 word client case study email: open with the result, share the before and what you did, and close with a reflective line and soft CTA. Include three subject lines.
A 240 to 300 word client result email opening with the outcome and closing on a soft CTA.
Write a 220-270 word email addressing a key objection: acknowledge it honestly, respond with a specific example or reframe, and close with a soft CTA. Keep it story-driven. Include three subject lines.
A 220 to 270 word story-driven email that answers one common objection.
Webinar registration page
Write a webinar registration page (under 450 words). Include headline, clear audience, outcome-focused content, host intro, and a clear CTA with date and time.
Full registration page under 450 words with headline, audience, outcomes, host intro and CTA.
Webinar confirmation email
Write the registration confirmation email for my webinar: [title] on [date and time]. Confirm their spot. Tell them exactly what to expect on the call in two to three sentences. Give them one thing to do or think about before they join. Close with a line that makes them look forward to the session.
Confirms the spot, sets expectations and gives one thing to do before the session.
Write a 24-hour webinar reminder email (under 180 words): restate key outcomes, include the join link, suggest one way to prepare, and add three subject lines designed to maximise opens.
Under 180 words, restates outcomes, includes the join link and three subject lines built for opens.
Write a one-hour webinar reminder email (under 100 words): confirm the time, include the join link, and restate one key reason they signed up. Include three subject lines.
Under 100 words, time, join link, one reason they signed up.
Write a 160-210 word LinkedIn post promoting your live training: open with the problem, outline what attendees will gain, include date/time, and close with a clear registration CTA.
A 160 to 210 word LinkedIn post promoting the session with date, time and registration CTA.
Write a three-minute webinar opening script: introduce your credibility through specific results, define who it's for and what they'll gain, and give one instruction to get the most from it. Keep it natural and conversational.
A three-minute opening that establishes credibility and gives one instruction for getting value.
Write a 60-second talking head script: start with a strong hook, deliver one clear insight, and close with a simple CTA or thought. Keep it natural, jargon-free, and include a note on tone.
A short talking head script, one hook, one insight, one CTA, plus a note on tone.
Write a 3-5 minute talking head script (450-750 words): include a hook, problem setup, key teaching points with clear examples, and a clear close with a CTA or final thought. Keep it natural and conversational.
Three to five minutes and 450 to 750 words, hook, problem, teaching points, close.
Write five VSL opening hooks (~75 words each): start with a specific situation, build curiosity, and hint at the promise without revealing the solution. Keep them natural and spoken.
Five spoken video sales letter openings of roughly 75 words each, curiosity without the reveal.
Write a ~2-minute VSL problem section (~500 words): describe your audience's situation in specific detail so they feel understood, without lecturing or telling them what to do.
Roughly two minutes and 500 words describing the audience's situation without lecturing.
Write a ~2-minute VSL solution section: explain how your offer works, what makes it different, and why it produces results. Keep the mechanism clear and avoid vague claims.
Explains the mechanism behind your offer and why it works, with vague claims banned.
Write a VSL social proof section: three 60-second spoken mini case studies, each opening with the result, then covering the starting point, actions taken, and outcome.
Three 60-second spoken mini case studies, each opening with the result.
Write five LinkedIn DMs (under 80 words each) to start a genuine conversation. Reference their engagement, ask one thoughtful question, and keep it natural and non-salesy.
Five DMs under 80 words each that reference someone's engagement and open a real conversation.
Write five cold LinkedIn DMs (under 100 words each): personalise each with something specific about the prospect, keep it natural and non-salesy, and aim to start a genuine conversation.
Five cold DMs under 100 words each, personalised and non-salesy.
Write five LinkedIn DMs (under 110 words each) that lead with genuine value. Share a clear observation or useful resource, then leave the door open for a conversation without pitching.
Five DMs under 110 words each that lead with an observation or resource, no pitch.
Write five LinkedIn DMs (under 100 words each) for training attendees. Reference something specific from the session, start a natural conversation, and guide toward the next step without pitching immediately.
Five DMs under 100 words each for training attendees, referencing the session.
Write five LinkedIn DMs (under 80 words each) to move a warm prospect toward a discovery call. Keep the ask low-pressure, context-based, and framed as a logical next step they'd want.
Five DMs under 80 words each that move a warm prospect toward a call, low pressure.
Write five DM responses (under 100 words each) to a common objection: acknowledge it, respond with a specific example or reframe, and keep the conversation open. Avoid defensiveness or dismissal.
Five replies under 100 words each that answer an objection without defensiveness.
Write 10 open-ended client testimonial questions that draw out a specific, story-driven response, covering their starting point, challenges, decision to invest, actions taken, results (with numbers), surprises, and advice to others.
Ten open-ended questions that pull a story-driven testimonial, including results with numbers.
Case study interview framework
Create a structured case study interview framework that guides the conversation through the client's starting point, challenges, past attempts, decision to invest, actions taken, results, business impact, and advice to others. Include suggested follow-up questions for each section.
A full interview structure with follow-up questions, from starting point to advice for others.
Write a 400-600 word case study: open with the result, then tell the story chronologically (before, decision, actions, outcome), and close by showing what's possible for someone similar.
A 400 to 600 word case study, result first, then the story in order.
Write an email (under 280 words) that opens with a client result, tells the story, highlights one key lesson, and ends with a soft CTA. Include three subject lines. Keep it narrative, not a list.
Under 280 words, narrative not list, opens on the result and closes with a soft CTA.
Client result LinkedIn post
Write a 200-260 word, first-person LinkedIn post: open with a client result, tell the story, share one practical lesson, and close with an invitation for similar people to start a conversation.
A 200 to 260 word first-person post that turns one client result into an invitation.
Write a sales page social proof section: include a brief intro and 3-4 short case studies (3-5 sentences each), opening with results and adding context. Avoid using quotes unless they're exact.
Three or four short case studies for a sales page, with invented quotes explicitly ruled out.